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As the number of internet users continues to increase, so does the importance of having a website. Businesses with a website can reach a significantly higher number of customers as more and more people rely on the internet to find products and services.

Unfortunately, many websites lack user friendliness when it comes to their mobile site, which has become more important in recent years. Business owners are constantly watching expenses, so it’s understandable that some are hesitant to spend money for website updates to make their already expensive site mobile friendly. But, there’s no question that this is a smart investment for your business to make. If you are considering making your website mobile responsive, here are the benefits of doing so.

Demand

The number of mobile internet users continues to rise, and according to a recent report more than 56% of web surfers access sites from their mobile devices (read more at MarketingLand.com). Additionally, many major websites have recorded a 21 to 58 percent increase in mobile traffic over the previous 12 months (read more at ComScore.com). If your website is not mobile friendly, you are missing out on a large portion of the population that could be accessing your website and increasing your business and profits.

Traffic

As expected, website traffic is tied to the number of users who access the internet through the use of a mobile device. More than half of the time spent by users on the internet is done by some means other than a desktop computer. This means you’re not keeping up with the market or your competitors if you have not yet upgraded your site to a mobile friendly design.

Mobile Website Requires Different Presentation

What the customer sees is going to either inspire them to want to do business with you, or inspire them to go elsewhere. Your goal is to get them to complete the transaction with you and come back to do business again. This means your mobile page has different requirements than a full on desktop website page. It needs to be brief, bright, fast, and accurate. All of this can be achieved by creating a mobile friendly page that captures and keeps the attention of the mobile user.

Convenience & Loyalty

The obvious convenience of a mobile website is a no-brainer. Mobile responsive sites give the end user easy access to choose your product or service over that of the competition. However, if your customer becomes frustrated with your website, you risk them taking their business elsewhere to get the same or similar product more easily.

Time savings

Don’t turn away business and money because you weren’t willing to invest in a mobile site. Today’s customers are constantly on the go, and as a result, they need to have the ability to conduct their business the same way. This results in a time savings for them and a win for you in the form of profits found. We found the WordPress is one of the fastest and easiest platforms for building a mobile responsive website.

As you can see, there are many reasons why your website needs to be mobile responsive. Make the changes you need now to ensure your business continues to grow and profit well into the future.